Firm maintains long-term backing of local game as federation faces scrutiny
SportPesa has called for a transparent and independent review of the issues currently facing the Football Kenya Federation (FKF), even as it praised recent strides made in advancing Kenyan football.
In a statement, the betting company — title sponsor of the SportPesa League under a decade-long partnership — said its interest remains anchored on the sustained growth, integrity, and stability of the sport.
The firm pointed to a series of milestones achieved under FKF President Hussein Mohammed, noting that Kenya has recently strengthened its standing in regional and global football.
Key highlights include the country’s co-hosting of the African Nations Championship 2025, as well as landmark achievements in women’s football, with the Junior Starlets earning qualification to the FIFA Women’s World Cup and the Harambee Starlets booking a place at the Women’s Africa Cup of Nations 2026. Kenya also hosted the FIFA Women’s Series, further boosting its international profile.
At the domestic level, SportPesa noted improvements in league management, increased exposure for clubs and players, and renewed commercial interest, all of which have contributed to revitalising the local football scene.
The company added that efforts to strengthen governance structures and rebuild stakeholder confidence are beginning to bear fruit, creating a more cohesive and competitive football ecosystem.
Despite the progress, SportPesa emphasised that the integrity of the game must remain paramount. It urged that all allegations under review be subjected to due process through a fair, independent, and transparent investigation.
“A swift resolution is essential to protect the gains made and maintain confidence among players, fans, and partners,” the company stated.
SportPesa reaffirmed its long-term commitment to Kenyan football, pledging continued investment in initiatives that enhance competitiveness, unlock talent, and drive sustainable growth across the sport.



