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- Jubilee Asset Management hits KES 259 Billion as Reatil Portfolio Expands
- Retail assets rise to KES 34 billion as fund manager records continued growth following FY2025 turnaround
Jubilee Asset Management Limited (JAML) has grown its total Assets Under Management (AUM) to KES 259 billion, as the fund manager expands its retail investment business and institutional mandates amid growing demand for professionally managed investment solutions.
The KES 259 billion portfolio comprises KES 225 billion in institutional managed funds and KES 34 billion in retail investment funds, according to the company.
Growth has been particularly pronounced in Jubilee Asset Management’s retail business. Retail AUM increased 148 per cent from KES 8.9 billion in FY2024 to KES 22.1 billion at the end of FY2025.
It has since risen to KES 34 billion, representing an increase of KES 11.9 billion, or approximately 54 per cent, from the FY2025 level.
The latest growth builds on a turnaround in the asset manager’s financial performance.Jubilee Asset Management reported a 131 per cent increase in revenue to KES 415 million in FY2025 and recorded KES 30 million in profit before tax, following an KES 87 million improvement from the previous year.
Jubilee Asset Management Acting Chief Executive Officer Cliff Bakashaba said the growth reflects changing investor needs and the company’s focus on broadening access to investment solutions.
“Investors are increasingly looking for asset managers who can help them navigate volatility, protect their wealth and identify sustainable opportunities for long-term growth.
Our focus is on giving individuals, businesses and institutions access to disciplined investment solutions that respond to these changing needs,” said Cliff.
Cliff said the recognition reflects investor confidence in the company’s investment approach and reinforces its strategy of expanding access to investment solutions.
“This recognition demonstrates the confidence investors continue to place in our investment approach. As the investment landscape evolves, we remain focused on disciplined, transparent and consistent investment outcomes while creating more opportunities for our clients to build and preserve wealth,” he said.
The company’s dollar-denominated Money Market Fund has been among the products recording significant growth.Assets in the Jubilee Money Market Fund (USD) increased 230.2 per cent from USD 9.4 million at the end of 2024 to USD 31.3 million at the end of 2025,equivalent to approximately KES 4billion.
The fund returned 5.46 per cent in 2025 against a benchmark return of 4.24 per cent, according to Jubilee Asset Management’s 2025 financial disclosures.
The growth comes against the backdrop of an expanding investment management industry in Kenya and across Africa, as increased participation, product innovation and competition among fund managers reshape how individuals and institutions allocate capital.
Across Africa,pension funds and collective investment schemes hold more than US$600 billion in long-term capital.Despite the size of this pool, a significant proportion of institutional capital remains concentrated in traditional and conservative asset classes,creating an opportunity for asset managers to broaden access to diversified investment products and channel more long-term capital into productive investments.
“As we grow, our focus remains unchanged: helping more individuals, institutions and businesses achieve their financial goals through disciplined investment management and innovative solutions that create long-term value,” said Cliff.
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