Aiden Kiprop 
In a bold move to empower small and medium-sized enterprises (SMEs) in the global travel and tourism sector, the World Travel & Tourism Council (WTTC) has unveiled its groundbreaking “Together in Travel” initiative.
VFS Global, a leader in technological innovation and global market expansion, has joined as a Founding Partner, bringing its vast expertise and network to support this transformative effort.
The partnership signals a significant step toward fostering inclusivity, innovation, and sustainability in the travel industry, ensuring SMEs can thrive in an increasingly competitive landscape.
The WTTC, the only global body representing the private sector of the travel and tourism industry, has long championed the growth of SMEs, recognizing their pivotal role in driving innovation and sustainable development.
With over 200 companies under its umbrella, the Council represents two-thirds of a trillion U.S. dollars in turnover, accounting for 30% of the entire sector.
VFS Global, with over two decades of experience in technological innovation and a presence in over 150 countries, is uniquely positioned to support this mission. As a Founding Partner, VFS Global will leverage its global network to empower SMEs, enabling them to scale their operations and achieve significant socio-economic impact.
The company’s expertise in visa services, technological solutions, and market expansion will be instrumental in helping SMEs navigate the complexities of the modern travel ecosystem.
Zubin Karkaria, Founder and CEO of VFS Global, emphasized the importance of this collaboration: “VFS Global has been a steadfast supporter of WTTC’s mission since I joined the Executive Committee in 2023.
The ‘Together in Travel’ initiative is a testament to our shared vision of creating a more inclusive and sustainable travel industry.
The “Together in Travel” initiative is designed to address the unique challenges faced by SMEs in the travel and tourism sector. The program offers a suite of resources, including access to global markets and investment opportunities, specialized training programs, digital transformation tools, and frameworks for sustainable business practices.
These resources are tailored to equip SMEs with the skills and support needed to stay competitive in a rapidly evolving industry.
The success of the “Together in Travel” initiative is bolstered by a diverse coalition of industry leaders who have joined as Founding Partners. These include Accor and Red Carnation Hotels, which contribute their deep hospitality experience, and MSC Cruises, which brings unparalleled cruise expertise. Virtuoso, Hilton, and Abercrombie & Kent Group offer extensive luxury travel knowledge.
Microsoft and Trip.com provide cutting-edge technological innovation, ensuring a seamless experience for travellers. OMRAN and Diriyah Gate offer invaluable insights into destination development. VFS Global and FINN Partners complete the ecosystem, offering visa services and marketing communications support.
Julia Simpson, WTTC President & CEO, highlighted the significance of this collaboration: “We are thrilled to welcome VFS Global as a Founding Partner of ‘Together in Travel.’ Their global network, technological expertise, and industry leadership will be invaluable in shaping this initiative.”
The WTTC has also announced Andrea Grisdale, Founder and CEO of IC Bellagio, as Vice Chair of the “Together in Travel” initiative. With over 25 years of experience in crafting bespoke travel experiences, Andrea brings a wealth of knowledge and leadership to the role.
Her appointment underscores the initiative’s commitment to fostering inclusivity, resilience, and sustainability within the travel sector.
“I am deeply honored to serve as Vice Chair of ‘Together in Travel,'” Andrea remarked. “This initiative is a powerful opportunity to empower SMEs, providing them with the tools, resources, and support they need to thrive in an ever-evolving industry.”
The “Together in Travel” initiative represents more than just a program for SMEs; it is a call to action for the entire travel and tourism industry. SMEs are often the backbone of local economies, and their growth has a ripple effect, creating jobs, stimulating innovation, and preserving cultural heritage.
As the travel industry continues to recover from the challenges of the past few years, initiatives like “Together in Travel” are crucial for building resilience and ensuring long-term sustainability.
Matthew Upchurch, Vice Chair, Chairman & CEO of Virtuoso, added, “The ‘Together in Travel’ initiative represents a transformative effort to support SMEs, providing them with the tools, resources, and opportunities necessary to not only survive but thrive in an increasingly complex and competitive market. This is a testament to the power of collaboration and the shared commitment of the travel industry to create a more inclusive and sustainable future.”
In conclusion, the launch of the “Together in Travel” initiative marks the beginning of a new chapter in the global travel and tourism industry.
With the support of WTTC and VFS Global, SMEs now have the tools and resources to overcome challenges, innovate, and grow. As the industry moves forward, this initiative serves as a reminder of the power of collaboration and the importance of inclusivity in creating a sustainable and resilient future for all.
