Paul Arithi 
- Standard Chartered ramps up focus on affluent clients in Kenya with diversified wealth advisory offering;
The repositioning signals Standard Chartered’s commitment to high-value clients who require sophisticated financial services, reinforcing the Bank’s position as an international wealth manager.
Standard Chartered has unveiled its latest wealth campaign aimed at the affluent segment in Kenya.As an international wealth manager, the repositioning underscores the Bank’s commitment to grow its affluent business investing USD 1.5 billion in the Affluent business globally over the next five years, focused on strengthening the Bank’s competitive advantages.
Through the “Now’s your time for wealth” global wealth campaign championing Standard Chartered’s global network, expertise and unrivalled wealth investment solutions, the Bank is doubling down efforts to support affluent clients including entrepreneurs, sophisticated
investors and the emerging affluent to grow, protect and pass on their wealth to the next generation.
“Now is the time to let our clients know that we are with them on their wealth journey.
We are well positioned to continue showing them market opportunities and supporting their wealth ambitions with our diversified wealth product offering.
This includes our clear wealth advisory approach that is enabled by digital wealth capabilities, and our open architecture platform of differentiated and comprehensive wealth solutions tailored to their needs,” said Standard
Chartered’s Head of Wealth & Retail Banking, Edith Chumba.
The repositioning signals Standard Chartered’s commitment to execute a data-driven and personalised approach to client engagement, reinforcing the Bank’s position as an international wealth manager.
“Our vision focuses on a global affluent continuum, allowing us to seamlessly cater to clients’ financial needs through private banking.
As our clients accumulate wealth, they want high value returns and we are uniquely positioned to offer them tailored solutions that fit their financial journeys right from the start,” Edith said.
With a remarkable international network spanning approximately 25 markets and four wealth hubs in Singapore, Hong Kong, Dubai, and Jersey, the Bank is equipped to address both local and cross-border needs of affluent clients.
The lender plans to use 50% of its total investment on recruiting and nurturing top-tier relationship managers and wealth specialists to provide enhanced client service, including wealth advisory and legacy planning and a further 25% to build brand awareness and
association with Wealth.
Kenya ranks fourth in Africa after South Africa, Egypt and Nigeria with the highest number of dollar millionaires according to the 2024 Africa Wealth Report, with the number expected to grow by 65% in the next ten
