MaxAB-Wasoko acquires Fatura,Egyptian B2B e-Market Place

MaxAB-Wasoko, a leading regional e-commerce and supply chain app, has acquired Fatura, Egypt’s top B2B e-marketplace, from EFG Finance, a subsidiary of EFG Holding.

EFG Finance solidifies its position as a key player in MaxAB-Wasoko, Africa’s leading digital supply chain platform, and secures a spot on its board.

This is part of a larger strategy by MaxAB-Wasoko to strengthen and broaden its B2B e-commerce and fintech services throughout Africa.

After a transformative merger between MaxAB and Wasoko last year, the entity has expanded its reach into Kenya,Rwanda, and Tanzania, with the goal of providing localized, tech-driven retail solutions.

Belal El-Megharbel, CEO of MaxAB-Wasoko, noted that this acquisition of Fatura is more than just a growth opportunity.

“It is about fulfilling our vision of becoming the go-to platform for retailers across Africa. The depth of Fatura’s products and its fintech innovations will significantly enhance our service offerings,” Belal said.

Integrating Fatura will enable MaxAB-Wasoko to provide retailers with access to a broader and more coordinated product network across 16 cities, five of which are new to the platform.

This will improve convenience and operational flexibility for small to medium-sized retailers.

Aladdin ElAfifi, CEO of EFG Finance, said that they are thrilled to partner with MaxAB-Wasoko at a time when retail and supply chains are evolving.

“Our role as both a shareholder and board member highlights our commitment to accelerating fintech growth in Africa,” Aladdin said.

Founded in 2019 and acquired by EFG Holding’s Tanmeyah in 2022, Fatura complements MaxAB’s comprehensive supply chain model by providing a lightweight, asset-light marketplace that supports everything from procurement to last-mile delivery.

Since the merger of MaxAB and Wasoko, the company has seen rapid growth in its fintech and e-commerce sectors, with fintech now accounting for over 9 percent of total sales.