Media OutReach Newswire 
In her keynote speech, “Consumer-Centric: Creating Value Across the Entire Ecosystem,” Dr. Xing shared Lee Kum Kee Sauce’s perspective on the future development of the food industry, linking them to China’s 15th Five-Year Plan for consumption upgrading and broader industry trends.
Dr. Xing highlighted that consumers today are experiencing a threefold awakening of value, awareness, and health. Consumers are more proactive in researching product ingredients before buying, and seeking out low-sugar, low-salt and low-fat options. Consequently, health consciousness is shifting from a premium selling point to a default industry expectation.
Dr. Xing said, “Faced with increasingly diverse consumer demands, no single company can succeed in isolation. Consumer goods companies must build a comprehensive innovation portfolio over the next three to five years, spanning the entire value chain — from products and consumption scenarios to experience, channels, and business models. Only by breaking down silos and collaborating through cross-sector co-creation can we put consumers at the centre and forge new pathways for industry growth through shared value creation.”
During the roundtable session, Lee Kum Kee joined consumer goods leaders to discuss emerging industry trends and the drive toward a more resilient consumption ecosystem that creates greater value for consumers in the new era. Dr. Xing engaged in dialogue with Ken Murphy, Global CEO of Tesco and Co-Chair of the CGF Global Board; Pu Shaohua, Chairman of Bailian Group and Co-Chair of the CGF China Board; and Anne Tse, CEO of PepsiCo Asia Pacific, on “Reshaping Growth Logic, Co-creating Long-Term Value.” Moderated by Derek Deng, Senior Global Partner at Bain & Company and Chairman of the Consumer Products Practice for Greater China, the four panellists shared insights on AI applications and efficiency improvements in the consumer industry, as well as how to sustainably create consumer value through a long-termism approach. Dr. Xing shared Lee Kum Kee’s experience in applying AI in supply chain optimisation and consumer insights, and noted that innovation investment often yield results over multi-year horizons, requiring leadership resolve and patience to balance short-term returns with long-term strategic positioning.
CGF China Day 2026 spanned two days. On the second day, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee Sauce shared the Company’s experience in embedding sustainable development across three areas: green production, responsible product packaging, and community giving during the “China Green Sustainable Development Day” session.
Moreover, CGF announced that Lee Kum Kee’s sustainable packaging cases were featured in the 2026 Golden Design Rules Case Study, and the China Research Report on the Design-for-Recycling (DfR)Standards for Plastic Packaging in the FMCG Industry, for which Lee Kum Kee served as a member of the Chinese Expert and Advisory Group, was officially released. Both achievements demonstrate Lee Kum Kee’s innovative practices in packaging design that balance product safety, user experience, and environmental sustainability, reflecting the brand’s commitment to providing consumers with products that combine great taste with sustainable development value.
As CGF’s flagship annual event in China, CGF China Day is one of the most influential exchange platforms in the consumer goods industry. This year’s conference brought together over 350 industry executives and professionals from retailers and manufacturers across China and the global FMCG ecosystem, engaging in in-depth discussions on strategic opportunities and development trends in China’s consumer goods market.
Looking ahead, Lee Kum Kee will continue to work hand in hand with partners to advance industry alignment, foster a healthier, more sustainable, and more vibrant consumption ecosystem, and deliver value to consumers.
Hashtag: #LeeKumKee #LKK
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About Lee Kum Kee Sauce
Lee Kum Kee Sauce is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee Sauce’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee Sauce’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit 
www.LKK.com.
About Consumer Goods Forum
The Consumer Goods Forum (CGF) was founded in Paris, France, in 1953. It is the only global CEO-led organisation that unites consumer goods retailers and manufacturers worldwide. With some 400 members, the CGF brings together leading consumer goods retailers, manufacturers, service providers and other stakeholders from more than 70 countries. Governed by a Board of Directors comprising CEOs from more than 56 manufacturers and retailers, its member companies represent combined global sales of over €4.6 trillion. The CGF’s mission is “Better Lives Through Better Business”– benefiting people and the planet while supporting member companies in achieving long-term sustainable growth.
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