Christine Kagendo 
Absa Bank Plc and Old Mutual Kenya have partnered to announce the launch of Linda Biz, a pioneering collaboration between Old Mutual Kenya and Absa Bank Kenya. Linda Biz is designed to be a vital lifeline tailored specifically for SMEs.
Small and Medium-Sized Enterprises (SMEs) make up about 90% of businesses globally, playing a pivotal role in job creation and economic development. Recognizing this, Linda Biz is designed to meet the nuanced needs of SMEs, ensuring they are well-equipped to thrive in today’s fast-paced business environment.
During the launch, Arthur Oginga, CEO of Old Mutual Kenya, noted that Linda Biz introduces a comprehensive suite of insurance products uniquely tailored to meet the specific needs of SMEs, ensuring they can excel in today’s dynamic business landscape.
Absa Bank Kenya’s MD, Abdi Mohamed added, “At the heart of our strategy is the SME sector, which contributes 30% to Kenya’s GDP. Our partnership with Old Mutual is dedicated to strengthening this vital sector.”
Linda Biz offers comprehensive protection for SMEs: From safeguarding their assets to covering their team’s health—everything is secured. Combined with tailored solutions, every strategy is crafted to address the unique challenges and requirements of SMEs.
Linda Biz is more than just insurance; it’s a steadfast partner in an SME’s journey toward growth and stability, designed to provide peace of mind and a robust foundation.
