Business Quest 
PwC Africa has today announced six key focus areas that will support the execution of its new
global strategy that was announced on 15 June 2021, known as The New Equation. PwC
Africa’s commitment to quality and exceptional service delivery unites these key focus areas
and remains the foundation of the strategy going forward.
At the heart of this strategy is quality and continuing to invest in further enhancing quality and
expanding our capabilities. PwC Africa’s six key focus areas for The New Equation strategy are
trust, growth, and value creation, ESG, digitisation, international development, and workforce.
Audit and assurance remain a critical aspect of PwC Africa’s business and as such, the firm will
continue investing significantly in this area of our business, including investment in technology,
and upskilling of our people to be more digitally enabled.
The New Equation focuses on two interconnected needs that organisations face in the coming
years: building trust across a wide range of areas that are important to stakeholders and
delivering sustained outcomes in an environment where the risk of disruption is more intense
than ever before. PwC Africa’s six focus areas will help to address these needs among clients,
communities, and other stakeholders in Sub-Saharan Africa.Dion Shango, CEO for PwC Africa, says;
“Our purpose as PwC is to build trust in society and solve important problems. The New
Equation will shape how we help to build trust, as well as how we deliver sustained outcomes as
a community of problem solvers. Quality is at the heart of everything that we do, and therefore
quality is the foundation supporting our execution of The New Equation strategy.”
“PwC has been in the African region for over 70 years, and we continue to be optimistic about
the opportunities on the continent. In response to technological disruption, climate change,
fractured geopolitics, and the continuing effects of the COVID-19 pandemic, amongst other
challenges, many organisations need to refocus and that’s where we can help with The New
Equation.”
1. Trust is one of two interconnected needs that organisations face in the coming
years. The New Equation is about helping organisations to build and sustain trust in
their people, products, services, operations, and the communities in which they operate.
PwC’s position on trust: Quality is fundamental to all aspects of PwC’s Africa strategy.
PwC Africa will continue to support and sustain quality through internal processes,
controls, and the support teams that monitor and enhance quality. In addition, our firms
in Africa will focus on transparently communicating matters of importance and engaging
with stakeholders including regulators.
With clients and other stakeholders, PwC Africa will focus on helping them to
build trust. Trust can be difficult to earn and harder to maintain, particularly during times
that are characterized by uncertainty and change. PwC Africa helps organizations to
manage more complex scenarios, engage and listen to a broader set of stakeholders
and act with courage through uncertainty. In areas like financial reporting and
cybersecurity, PwC Africa supports clients to build trust in their operations, products, and
services. Shango says:
“Trust is absolutely top of mind in today’s world, for PwC Africa and amongst our clients
and other stakeholders. Our people, skills, technology, and quality service delivery help us to serve our clients and stakeholders more effectively so that they, too, can lead trust- based businesses and organisations.”
2. Growth and value creation:
The COVID-19 pandemic and related economic and social challenges have had a
significant impact on African economies, businesses, and communities. The New
Equation strategy informs PwC Africa’s commitment to quality, expertise, upskilling, tools
and technologies that improve resilience and support productivity and sustainable,
equitable growth. Shango adds:
“PwC Africa has an important role to play in helping organisations to create the value
that they’re looking for. Optimising workforce productivity, seeking competitive value in
deals and other transactions and deploying integrated digital solutions are all ways of
delivering sustained outcomes within organisations. These are some of the areas that
we’re focused on, as part of executing The New Equation strategy.”
3. ESG: Aligned to The New Equation, PwC Africa’s specialised teams are equipped with
industry knowledge to support clients with their Environmental, Governance and Social
(ESG) objectives that help to build trust and achieve sustained outcomes. Good governance supports sustainable outcomes in terms of business performance, and also through systems, processes and standards that deliver quality results.
PwC will invest in additional resources and tools to assist clients with embedding ESG
from strategy to execution and ultimately delivering impactful transparent reporting.
PwC supports organisations in their renewable energy transitions, net zero commitments, and sustainable financing, as well as their social commitments in the communities in which they operate. In addition, the firm is mobilising on its goal of reaching net zero greenhouse gas emissions, in line with science-based targets, by 2030.
“Our Net Zero commitment rests on the progress that we will make towards
measurement and disclosure, emission reduction, supply chain decarbonisation and renewable energy and carbon offsets,” Shango adds. “It’s part of what we see as our greater societal purpose, which we take very seriously.”
4. Digitisation: Technology and digitisation will continue to drive PwC Africa’s strategy. By
coupling the power of technology with expertise in specific areas such as strategy, risk,
deals, management consulting and tax strategy, amongst others, The New Equation
helps deliver sustained outcomes and value for PwC Africa’s clients.
“The New Equation is about a future that is human-led and tech-powered. It’s about how
human ingenuity combines with technology innovation and experience to deliver faster,
more intelligent and better outcomes while building trust and ensuring quality across the
value chain. PwC’s digital journey continues to facilitate greater efficiency, deeper insight
and higher quality service delivery,” said Shango.
5. Partnering to achieve international development goals;By executing The New Equation strategy, PwC Africa will expand its capabilities to help address some of the continent’s biggest development challenges. PwC’s aim is to build trust by improving the effectiveness of development assistance through promoting innovation, reducing costs, assuring accountability and establishing results- and impact- based management.
“Working with multilateral and bi-lateral funding agencies, governments, international
NGOs, foundations and the private sector, we can help these organisations to deliver
sustained and meaningful outcomes. Our objective is to build trust by improving the
effectiveness and quality of development assistance,” commented Shango.
6. Workforce: The New Equation strategy helps to empower PwC people to work together
as a community of problem solvers to deliver high quality services. For many
organisations, the COVID-19 pandemic has amplified the need for agile, resilient
workforces and the importance of tools, skills and systems that support workforce
productivity and sustained outcomes. Through integrated service delivery platforms like
New World, New Skills, PwC Africa helps clients to reimagine the future of work,
leadership, technology, and training.The New Equation strategy will also lead PwC Africa to build an even more inclusive and diverse workforce as well as develop new skills sets through recruitment, training, and technology.
“Through The New Equation, we commit to purpose-led work and opportunities for
career development for our people, as well as empowered flexible working
arrangements. By embracing all aspects of diversity and inclusion, we keep our PwC
values and purpose top of mind and inspire our people to deliver quality work. Our
people are our most valuable asset, and through them we are helping other
organisations to maximise the value of their workforces, too” concluded Shango.
