WPP Scangroup has announced the appointment of Patricia Ithau as Chief Executive Officer.Ithau comes in to head Scangroup following the resignation of Bharat Thakrar as CEO and board member in March 2021.
She is a highly accomplished business and marketing leader who brings more than 25 years of experience in senior leadership roles overseeing the expansion of major consumer brands in Eastern Africa at companies including Unilever, East African Breweries Ltd and L’Oréal.
“I’m so excited by the opportunity to lead a company that prides itself on delivering outstanding work and creative innovation for clients. The company provides brands not only with unparalleled access to regional expertise, consumer insight and talent, but also the global reach they need to grow via the wider WPP network,” said Ithau.
She also holds a number of board positions at organisations such as ABSA Bank Kenya PLC, TradeMark East Africa Ltd, Jambojet Ltd, and British Chamber of Commerce and Industry, and was previously a non-executive director on the board of WPP Scangroup from 2017 to 2020.