Paul Arithi 
L’Oréal East Africa Managing Director Serge Sacre with Kate Actress during the unveiling of the actress as the brand ambassador for its Nice & Lovely brand. L’Oréal acquired Nice & Lovely in 2013 and has been seeking to cement its beauty market leadership position in the region.[Photo/Courtesy]
Beauty and cosmetics giant L’Oréal, makers of Nice & Lovely has today announced the launch of the world’s first jelly in cream product. The Nice &Lovely Jellycream designed by the company’s Kenyan scientists is suitable for sensitive skin and has been tested under dermatological control structured to evaluate its safety and ensure the product does not cause any allergies or irritancy.
“79% of Kenyan women prefer natural ingredients in products. Through extensive research we are today launching a product that is filling a clear gap in the market,”said L’Oréal East Africa Managing Director Serge Sacre.
L’Oréal, the world’s largest beauty and cosmetics company has significantly improved quality of Nice &Lovely hair and skin products since it acquired the brand in 2013 as it cements its market leadership position.
L’Oréal projects Kenya’s beauty market value at USD 200 million with a potential to grow five-folds over the next eight years to a billion-dollar market, driven by growing middle class population that wants to splurge for feel and look good moments.
“The market is still small when you compare to the market’s 50 million population, but has been booming with double digit growth over the last decade,” said Sacre.
Nice & Lovely offers a wide variety of products to cater for the consumers seeking to achieve effortless beauty, at great quality and at an affordable price. He spoke during the unveiling of Kenyan award-winning actress, popularly known as Kate Actress as the face of Kenya’s iconic beauty brand Nice &Lovely.Kate Actress has been tasked with enhancing the brand’s awareness and educating customers on use and application of a variety of beauty products and explain the benefits of using Nice &
Lovely product ranges.
L’Oréal East Africa Managing Director Serge Sacre said the company settled on Kate because she embodies and exemplifies the brand’s values – authenticity, trust, high quality, and safety that makes it a household brand-used by the whole family.
“The best ambassador we could partner with is Kate. Kate is authentic. She represents the modern Kenyan woman. She represents family, she is trusted, has fantastic skin,above all she is loved by Kenyans, and you want to be like her. This was the best match. We are very happy to be signing this with Kate,” said Serge.Serge said the company is working with different industry organizations and lobby groups to discourage use of bleaching agents in beauty products which are harmful and encourage use of natural ingredients as safe alternative.
“Why would somebody in the industry offer a product that is dangerous and try to change who you are. The products we offer are the ones that bring out the beauty in you no matter your colour, race or age,” he explained.
The beauty brand said it is investing big in education to bolster category penetration, talent acquisition and expanding its distribution network to tap into the rising opportunities.Body lotions account for 50 percent of the body market- with research done by Nielsen ranking Nice and Lovely as Kenya’s #1 body lotion.
About Author
1 thought on “Nice & Lovely Unveils new jelly cream product”