SPARK Eliminates the ‘Subjectivity Tax’ in Performance Marketing.
PETALING JAYA, MALAYSIA- Media OutReach Newswire – 10 March 2026 – Growth-focused performance digital marketing agency Bricks & Clicks today announced the launch of SPARK, a proprietary AI-powered engine engineered to bridge the gap between complex data and sustainable business growth. Developed using Bricks & Clicks‘ accumulated campaign intelligence, customer and market insights, behavioural science principles and proven conversion frameworks, SPARK generates insight-driven actionable marketing recommendations aligned with clients’ business and marketing goals.
The name “SPARK” reflects the engine’s core
purpose —to ignite fresh perspectives on stagnant
marketing challenges and initiate a constantly evolving
strategy that delivers compounding
growth for clients.
Solving the “Intelligence Leak” in Modern Marketing
SPARK addresses three critical vulnerabilities faced by
business owners and CMOs today:
Subjective Decision-Making
Many organisations still rely on intuition, opinions, or internal bias when making
marketing decisions, resulting in inefficient budget
allocation and suboptimal campaign outcomes. SPARK introduces structured, data-backed recommendations that reduce guesswork.
Rapidly Changing Consumer Behaviour and Algorithms
Frequent personnel changes,
agency transitions, or shifting strategies often cause organisations to lose valuable past learnings. SPARK helps preserve and compound campaign
intelligence over
time,
enabling businesses to build upon previous successes rather than pay to
learn the same lesson twice.
Where Creative Meets Machine Learning
Khaw added: “With recent shifts in
social media, creative has become the new targeting. SPARK equips
businesses with insight-backed creative diversity that aligns perfectly with
current algorithms, ensuring brand messages reach the right audience at the right
time.”
The Future: Turning Data into Good
Driven by the mission to “turn
data into
growth –
growth into good,” Bricks & Clicks is already looking toward the next phase of SPARK. Future iterations will integrate advanced generative
AI capabilities to influence the entire consumer journey. As
global shopping habits shift toward AI-assisted
discovery, Bricks & Clicks is positioning
businesses to be at the forefront of this behavioural revolution.
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The issuer is solely responsible for the content of this announcement.
Bricks & Clicks
BRICKS & CLICKS builds performance systems where paid media, creative and AI continuously learn from each other — producing better insights, effective content and compounding growth for businesses.
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