Christine Kagendo 
Ali Bailoun,Group Country Manager for CEMEA Region
- Visa has appointed Ali Bailoun as Group Country Manager to lead the new region.
- Visa Forms New Saudi Arabia, Bahrain & Oman Region to Accelerate Digital Payments Growth
Building on Visa’s 40-years of regional presence, the new organization enables Visa to be closer to clients and stakeholders, helping businesses, governments, and partners innovate and grow at scale.
Over the past year, Visa unveiled a new state-of-the-art office in Riyadh, including an Innovation Center that serves as a hub for co-creating next generation payment solutions, and is now hosting Visa Acceptance Platform on local cloud in Saudi Arabia to support eCommerce growth.
Ali Bailoun brings over 20 years of experience in payments, banking, and management.
“This evolution is a key part of our CEMEA strategy to deliver greater agility and client proximity,”said Tareq Muhmood, Regional President, CEMEA, Visa.
Ali Bailoun added: “I am honored to lead this new region and work closely with our partners to advance digital payments and support national agendas for innovation and economic growth.
Saudi Arabia’s Vision 2030 sets an ambitious target of achieving 80% cashless transactions, and the Kingdom is already at 79% today.
This progress reflects the scale of transformation underway, and Visa is proud to play a role in enabling secure, seamless payment experiences that help businesses and consumers thrive.”
