The SBOB Finale Heats Up as Four DJs Advance to the next round

• The Smirnoff Battle of the Beats Finale Heats Up as The Final Four DJs Advance to the Next Round;

The stakes have never been higher as the Smirnoff Battle of the Beats (SBOB) competition continues to entertain audiences.After an intense round of competition in a thrilling live session held on Friday, 28th March, one DJ was eliminated, leaving only four contenders to proceed to the next knock down round.

The national competition, featuring the top DJs from five regions in Kenya, seeks to find the ultimate entertainer in Kenya’s DJ scene.
With fan votes playing a crucial role in determining who moves forward, DJ Klasiq (Nairobi Region) exited the competition, while KJ The DJ (Nairobi), Rattihy The DJ (Coast Region), DJ Kryptic (Mt. Kenya Region) and DJ Insta (Lake Region), secured their spots for the next
stage.

The energy remains high as viewers look forward to and the DJs gear up for the next Knockdown Stage on the 4th of April, where they will push their creativity and technical skills to the limit in their quest for the championship.

“The level of talent we’ve seen in this year’s Smirnoff Battle of the Beats is nothing short of phenomenal.

Each DJ has brought their unique style and energy to the decks, making it an incredibly tough competition. As we head into the knockdown stages, we encourage fans to keep voting and supporting their favourite DJs. The journey to the championship is getting even more intense, and we can’t wait to see who takes the crown!” Jonathan Rutto, Shopper
Manager EABL.

The Smirnoff Battle of the Beats finale will culminate on 11th April 2025, where the best of the best will face off for the prestigious SBOB Grand Winner title.

The champion will walk away with a DJ Deck, MacBook Laptop, 2TB Flash Disk, headphones, and a Flight Case, setting them up for success in their DJ career.

Fans can follow all the action on Smirnoff Ke digital platforms and show your support by sending a text of their favourite DJ’s name to 21860.
Smirnoff Battle of The Beats is Smirnoff’s key thematic platform that seeks to invigorate Kenya’s entertainment scene by discovering and nurturing the next generation of DJs in Kenya.

SBOB is within the Smirnoff’s “We Do We” campaign that champions the power of the collective and celebrates the magic of ‘we’ that is created when different people, ingredients and flavours come together.