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- Study: Coca-Cola System drives Africa’s $10.4B economic Impact;
New study shows the Coca-Cola system has an economic impact of $10.4 Billion across its value Chain in Africa in 2024, supporting more than 1 Million jobs.
According to a study by the global consultancy Steward Redqueen, presented at the 2025 US-Africa Summit in Luanda, Angola, the Coca-Cola system supported jobs across its value chain on the continent in sectors such as retail, agriculture, manufacturing, transport, and services.
This included 36,800 direct Coca-Cola system jobs, plus 987,000 indirect jobs that are supported across the value chain, meaning the system collectively supported 27 additional jobs for every job it directly creates.
The study shows that the system invested $4.3 billion in the African economy in 2024 through the purchase of goods and services from local suppliers, representing 83 percent of its total procurement.
Luisa Ortega, president of the Africa operating unit of The Coca-Cola Company, said their unique operating model allows them to make a lasting impact in local communities.
“Our long-standing presence in Africa, working with locally owned bottlers and suppliers, allows us to drive more sustainable growth and contribute to the continent’s development,” Ortega said.
The company’s portfolio in Africa includes a wide range of brands in several beverage categories.
Ingredients and packaging used by the Coca-Cola system in Africa are mostly locally sourced, supplied, produced, manufactured and distributed.
The approach adopted by Steward Redqueen integrates client-provided operational data with trusted third-party economic sources and industry benchmarks.
More than just measuring direct contributions, the analysis uncovers economic interlinkages, showing how the Coca-Cola system drives production, generates income, and supports employment across a spectrum of industries and geographies.
Teodora Nenova, Managing Partner at Steward Redqueen said that the findings highlight the scale of the Coca-Cola system’s local presence and its ongoing contribution to economic opportunity and livelihoods across the continent.
“Our impact assessment reveals the wide-reaching economic footprint of the Coca-Cola system across Africa,” Nenova noted.
