PMQ annual design festival cultivates talents for the design industry deTour 2024
Media OutReach Newswire 
design festival successfully concludes Continuing to condense creative forces in the coming year
HONG KONG SAR – Media OutReach Newswire – 30 December 2024 – Since 2014, deTour, presented by PMQ and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK), has become Hong Kong’s annual design festival, gathering numerous local and international design talents to showcase their creativity and vision to local audiences and tourists. It also offers an opportunity for interdisciplinary collaborations among designers, allowing them to transform their wonderful ideas into practical design practices that promote Hong Kong design power.
deTour 2024 concluded successfully at PMQ, lasting for 17 days. It brought together 17 installations and exhibitions created by local and international co-creators, over 40 workshops, 13 Creative Voice sessions, and more than 100 guided tours, and the new family-friendly creative programme “deTour Kids”, showcased the inner value of design from the outside in, delving deep into the profound meanings behind design connections. The event drew numerous design enthusiasts, students, families, and the general public, creating a vibrant atmosphere where participants were inspired by the whole experience. This platform fostered a shared space for exchanging design ideas, injecting fresh vitality into the local design community!
This year’s design festival is full of design highlights. For instance, renowned Hong Kong graphic designer Sandy Choi showcases his work ” Being Transferred”, featuring 33 items that hold special meaning to him, alongside corresponding Instagram posts. Sandy participated in deTour for the first time, expressing his excitement in sharing his possessions, memories, and experiences with the public, finding the experience to be very refreshing! Moreover, deTour collaborated with four overseas co-creators this year, presenting a series of design works with international perspectives and unique styles. This includes Art-tech duo based in Seoul Kimchi and Chips’ “REWORLD Type 2”, Korean designer Yoojin Chung’s “Capturing Qi (氣)”, Moon Seop Seo’s “Passage to the Lake”, and Japanese designer Naonori Yago’s “Imitative Behavior: In the Footsteps of My Daughters”. Yago mentioned that participating in deTour 2024 was the most interesting experience of the year for him. deTour integrates different cultural design philosophies, offering the audience a cross-cultural design feast.
PMQ x deTour design festival
The Next Ten Years: Inspiring Potential, Cultivating Talents
As an iconic design landmark in Hong Kong, PMQ provides a hub for local creative entrepreneurs and designers for connection and resource-sharing. In the past ten years, many local and overseas design talents have emerged in deTour and showcased their ideas to local and international audiences through experimental works, exploring new possibilities for their career paths and developing into experienced designers.
deTour design festival has played a significant role in elevating design literacy across various industries, inspiring innovative ideas, cultivating talents, and increasing public engagement in creative exhibitions. PMQ invites more talented and passionate designers to participate in future deTour design festivals, showcasing creativity, sharing ideas, and engaging with fellow designers to collectively build a vibrant and creative design community. Together, let’s inject new energy and inspiration into Hong Kong’s design industry.
Hashtag: #PMQ #deTour2024
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About deTour – design festival
deTour is an annual design festival showcasing creative designs and concepts. Organised by PMQ and sponsored by the Cultural and Creative Industries Development Agency, the event offers a wide range of programmes that bring together designers and creative communities from Hong Kong and abroad.
deTour serves as a unique platform for inspiring people through the latest in creative expression and cutting-edge design. It also fosters exchanges between up-and-coming talents and seasoned professionals.
About PMQ
Located in the heart of Hong Kong’s SoHo district, PMQ is the landmark of creative and design industries housing over 100 Hong Kong emerging designers. In 2014, PMQ was revitalised and transformed into a creative hub with a variety of design studios showcasing a wide array of design products including fashion and accessories, gifts & premium, homeware, and small furniture as well as other lifestyle goods and creative products. PMQ has now become an interactive platform for supporting up-and-coming creative talents and fostering a community of patrons and lovers of creativity, design, and heritage. It is also one of the popular venues in town for international design, arts, and cultural events from Hong Kong and around the world.
About Cultural and Creative Industries Development Agency
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
