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- Caetano Kenya partners with JMC brand to drive Kenyan Automotive market forward;
Kenyan automotive industry is getting a boost as Caetano Kenya, in partnership with Jiangling Motors Corporation (JMC), launches the locally assembled JMC Vigus line of Pickup, promising new jobs and industry growth.
The newly launched Vigus lineup include – the VIGUS Pro Single Cab (a light commercial vehicle), the VIGUS Pro Double Cab (a passenger vehicle), and the Carrying Plus Truck (a light commercial vehicle).
These vehicles have been designed with reliability, durability, and optimized operating costs at their core.
The models offer a high-performance and cost-effective alternative in a market with a rapidly growing demand for quality commercial vehicles.
Speaking at the launch, Aurélien Glay, Caetano Kenya Managing Director said that they are establishing a foundation in Kenya’s commercial vehicle industry to provide solutions in the sector.
“Our goal is clear: to provide solutions that make a real difference, both in terms of performance and economic impact,” she said.
This initiative is expected to create jobs, facilitate skill development, and contribute to the growth of the local automotive industry, while also enhancing market competitiveness and supporting the country’s economic development.
The JMC brand provides an unmatched price point without compromising on quality, reliability, and backed by a comprehensive after-sales support from Caetano’s countrywide network.
The Completely Knocked Down (CKD) kits received from China, will be assembled at KVM (Kenya Vehicle Manufacturers), adhering to all regulations regarding local directives.
This underscores Caetano Kenya’s commitment to both affordability for Kenyan customers and the development of Kenya’s automotive sector.
In today’s market, where cost-effectiveness is crucial, the new Vigus line up will offer units that meet expectations in terms of innovation, quality and price.
The JMC models come with key technological innovations, such as the Ford Puma engine, which has been refined to address issues such as fuel consumption, turbo lag, and emissions by adopting a smaller bore, moving from a 2.2L to a 2L engine.
The price range will start from Ksh.3,300,000 to Ksh. 4,990,000.
Looking ahead, Caetano Kenya anticipates a strong interest in the JMC brand, with expected sales of at least 100 units in 2025, driven by the growth of local industries and the proven quality of Chinese products in the country.
Caetano Kenya has existing established partnerships with dealers across the country to provide after-sales support, and the technical teams have already been trained with regard to the JMC vehicles.
Both the firm said the customers can be assured that their vehicles will be well-supported.
