Christine Kagendo 
Commercial International Bank (CIB) has launched a campaign in Kenya to showcase its services for those conducting business between the two countries and the wider East Africa region.
In a statement, CIB solidified its regional presence in January 2023 by acquiring the outstanding 49 percent stake in CIB Kenya (formerly Mayfair-CIB), making it the first fully owned subsidiary of the Egyptian group.
CIB Kenya serves as a gateway to sub-Sahara Africa for CIB and the Egyptian market.
“The strategy for the Kenya subsidiary focuses on trade finance activities, digital banking solutions and growing the Egypt-Kenya trade corridor to enable Egyptian corporates and SMEs to operate in the economic hub of Eastern Africa,” read part of CIB statement.
The campaign will utilize out-of-home (OOH) media and digital channels, and will run throughout Kenya this Spring.
The campaign will promote CIB Kenya’s diverse offerings and tailored financial solutions.
Out-of-Home Strategy: Owning Kenya’s Streets
CIB said it will feature compelling billboards in prime locations in Kenya, reintroducing the brand into the African market and highlighting the availability of its products and services.
CIB Creates a Buzz on Social Media
To complement the OOH rollout, CIB noted that the campaign will entail targeted social media advertisements launched across the banks’ social media platforms, including Meta and Linkedin.
Furthermore, digital elements such as Google Search and Google Display will be integrated into the campaign to drive traffic.
To enhance reach and engagement, the campaign’s content will be tailored to the Kenyan audience using interactive tools and bilingual content.
In March,2025,Commercial International Bank (CIB) and the Kenya Bankers Association(KBA) announced a collaboration aimed at developing Kenya’s youth in the banking & finance sectors and empowering the next generation of financial professionals.
The initiative will focus on the launch of a new cohort of the CIB East Africa Credit Analyst Program, a flagship initiative with a legacy spanning over 30 years in Egypt by CIB Egypt .
