Safaricom dominates Country’s SIM Card Subscriptions

Kenya’s leading telecommunications provider, Safaricom, continues to dominate the country’s SIM card subscriptions, according to the latest data from the Communications Authority of Kenya (CA).

The CA’s Q3 Sector Statistics Report for the 2024/2025 fiscal year reveals that Safaricom added 1.7 million new mobile subscribers, pushing its total subscriber base to 48.2 million.

Industry-wide, active mobile subscriptions grew by 6.7 percent to reach 76.2 million, translating to a mobile penetration rate of 145.3 percent. This growth was largely driven by aggressive customer win-back campaigns launched by various operators during the review period.

The upward trend extended across related sectors as well, with mobile money subscriptions, mobile data consumption, and broadband subscriptions all recording significant improvements.

Kenya’s mobile phone penetration rose to 139.8 percent, comprising 80.5 percent for smartphones and 59.3 percent for feature phones. This growth was attributed to the wider availability of mobile devices and the continued expansion of mobile network infrastructure across the country.

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