Samsung Electronics East Africa in collaboration with Housewives Paradise has officially launched its direct-to-consumer digital store,the Samsung Brand Store (samsungbrandstore.co.ke), expanding its retail footprint across Kenya.
Panel discussion moderated by Nyandia Gachago, AI Expert featuring Francis Modi, Head of eCommerce, Samsung Electronics East Africa, Levis Ryan, Digital Marketing Manager, Samsung Electronics East Africa, Samuel Odhiambo, Head of Consumer Appliances Business (Kenya), Samsung Electronics East Africa and Mbugua Njihia, Tech Entrepreneurship & Venture Building Thought Leader
The platform that operated by the established local partner Housewives Paradise and powered by a dedicated e-commerce technology and operations vendor.
Designed to target Kenya’s growing,mobile-first consumer base,the storefront leverages high internet penetration and widespread mobile payment infrastructure.
Samuel Odhiambo, Head of Consumer Appliances Business (Kenya), Samsung Electronics East Africa,with Shenaar Shivji and Zul Zulfikar Shivji Co-directors of Housewives Paradise Store Limited,Levis Ryan,Digital Marketing Manager,Samsung Electronics East Africa and Francis Modi, Head of eCommerce,Samsung Electronics East Africa during the Samsung e-commerce brand store launch
It serves to complement existing retail distribution by generating brand demand and introducing exclusive inventory lines that broaden the total category market share.
The platform introduces three core value plans tailored for online shoppers in East Africa.Consumers gain access to an online-exclusive product range featuring unique colorways, specialized sizes, and bespoke home appliances and mobile devices unavailable elsewhere in the local market.
Panel discussion moderated by Nyandia Gachago, AI Expert featuring Francis Modi, Head of eCommerce, Samsung Electronics East Africa, Levis Ryan, Digital Marketing Manager, Samsung Electronics East Africa, Samuel Odhiambo, Head of Consumer Appliances Business (Kenya), Samsung Electronics East Africa and Mbugua Njihia, Tech Entrepreneurship & Venture Building Thought Leader
Additionally, the store offers curated product bundles that pair flagship smartphones with wearables or complete home-entertainment systems at exclusive promotional pricing.
To complete the experience, every home-appliance purchase includes Samsung’s Signature Service,which provides brand-certified installation, personalized assistance, and dedicated priority support from day one.
To streamline the path from discovery to purchase, the Brand Store integrates WhatsApp conversational commerce directly into the shopping journey.
Through this feature,shoppers can initiate click-to-chat product consultations, receive live assisted sales support, and track order fulfillment directly within the messaging channel.
Alongside the consumer storefront,Samsung has also introduced a dedicated enterprise platform located at samsungbrandstore.co.ke/b2b.
Built for corporate clients,SACCOs,educational institutions,healthcare facilities,and government entities,this B2B portal facilitates bulk device procurement integrated with enterprise security management via Samsung Knox Manage and Knox Guard.
“Today, we take a monumental step forward in how Samsung connects with, serves, and delivers value to our consumers across Kenya,” stated Francis Modi, E-Commerce Manage at Samsung Electronics East Africa during the official launch keynote.
Samsung Brand Store
“Today,we officially open the digital doors to the Samsung Brand Store,redefining the e-commerce landscape in East Africa.”
The Samsung Brand Store is live with active inventory spanning mobile devices, home displays, and smart appliances.
The platform supports active fulfillment and nationwide delivery pipelines across Kenya,backed by dedicated customer support teams.
Customers can complete purchases using secure local payment options, including M-Pesa and major payment cards.
Consumers can explore the new digital storefront online at samsungbrandstore.co.ke, while enterprise clients can access bulk ordering at samsungbrandstore.co.ke/b2b.
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Business Quest Team 
