ORUN Launches Heirs of Greatness in Casablanca, a Pan-African Platform Advancing Cultural Sovereignty
Media OutReach Newswire 
Conceived as a structuring activation, Heirs of Greatness Day is part of the deployment of a strategic platform combining vision, method, and action. The initiative aims to position CCIs as levers for sustainable development, cultural sovereignty, and African soft power.
Held in a continental context marked by the Africa Cup of Nations and heightened international attention on the continent, the event affirms Casablanca as a symbolic crossroads where creation, transmission, and global projection converge.
At the heart of this activation is The Sovereign Code, the foundational methodology developed by ORUN, structured around three complementary pillars: Memory, Structure, and Transmission. Serving as a true reference framework, The Sovereign Code informs all ORUN programs and seeks to transform African cultural heritage into sustainable value-creation systems that are measurable and enduring.
Heirs of Greatness Day gives concrete expression to this methodology by highlighting the seven Houses of Art: Weaving, Foundry, Crochet, Tannery, Dyeing, Ceramics, and Tailoring. Designed as spaces for transmission, experimentation, and structuring, these Houses bring together master artisans, designers, and partners around a shared ambition: to create a dialogue between ancestral know-how and contemporary standards of creativity, quality, and responsibility.
On this occasion, Roméo Moukagny (Gabon, Senegal), Kader Diaby (Ivory Coast), Anil Padia (Kenya), Jennifer Mulli (Kenya), Henri Philippe Maidou (Central African Republic), Sonia Ahmimou (Morocco, France), and Lucette Holland (Senegal, France) presented works and approaches embodying a rigorous vision of African creation, deeply rooted in local territories while fully oriented toward the international stage.
The day’s program was designed as an immersive and narrative experience, blending institutional sequences, artistic installations, editorial exchanges, and symbolic moments. The evening featured the presence of Her Majesty Queen Temitope Morenike Enitan-Ogunwusi, Queen of the Yoruba People in Nigeria; Olivia Yacé, Miss Ivory Coast, Miss World Africa 2022, 2nd Runner-up Miss World 2022 and Miss Universe nominee; as well as singer Singuila, all coming together to celebrate greatness and exemplify the dialogue between cultural heritage, contemporary creation, and international influence..
The Sovereign Code – Build to outlast time
This cultural showcase reflects ORUN’s commitment to anchoring Heirs of Greatness Day in a continuity that goes beyond a single event. It was also the occasion for ORUN to receive ISO 20121 certification, attesting to its commitment to responsible and sustainable event management aligned with international standards.
This sustainability policy aligns with ORUN’s mission, The Sovereign Code (Memory, Structure, Transmission), and the core values guiding its action: Transmission, Responsibility, Inclusion and Equity, Excellence and Rigor, Local Anchoring and Lasting Impact, Integrity and Transparency. These principles structure all of ORUN’s commitments and its relationships with partners and stakeholders.
The initiative also benefited from significant diplomatic and institutional support, highlighting the growing recognition of cultural and creative industries as strategic sectors in Africa’s development trajectories. The presence of personalities from cultural, institutional, and international spheres reinforces the symbolic reach and credibility of this first edition.
Finally, Heirs of Greatness Day is part of an ambitious trajectory led by ORUN toward 2025-2030: structuring cultural sectors, building the capacities of designers and artisans, creating skilled employment, developing local value chains, and promoting African talent on the global stage.
This first edition thus marks the starting point of a movement set to establish a lasting presence in the continent’s cultural and economic ecosystem.
Distributed by APO Group on behalf of ORUN, part of African Currency Network (ACN).
Image (1): https://apo-opa.co/3YHa1Gb
Caption: ORUN ART HOUSES Crochet
Image (2): https://apo-opa.co/4qKPJYm
Caption: ORUN ART HOUSES (1)
Image (3): https://apo-opa.co/3LHf6eG
Caption: ORUN ART HOUSES (2)
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Caption: ORUN ART HOUSES (3)
Image (5): https://apo-opa.co/4pHR3dJ
Caption: ORUN ART HOUSES – Weaving
Image (6): https://apo-opa.co/4jASNnm
Caption: ORUN ART HOUSES – Ceramics
Image (7): https://apo-opa.co/4jCsKME
Caption: ORUN ART HOUSE- Couture
Image (8): https://apo-opa.co/4b4KZIB
Caption: Olivia Yacé, Miss Cote d’Ivoire & Habyba Thiero, Founder CEO of Orun
Image (9): https://apo-opa.co/3LAtpBB
Caption: Olivia Yacé, Miss Cote d’Ivoire – Her Regal Majesty Olori Temitope Enitan-Ogunwusi, the Queen (Olori) of the Yoruba kingdom of Ife in Nigeria – SINGUILA, Singer
Image (10): https://apo-opa.co/4qtR5Hm
Caption: Massamba, the renowned Rwandan singer, accompanied by his group Hoba Massamba
Image (11): https://apo-opa.co/4pC7nfS
Caption: Her Regal Majesty Olori Temitope Enitan-Ogunwusi, the Queen (Olori) of the Yoruba kingdom of Ife in Nigeria & Habyba Thiero, Founder of Orun (1)
Image (12): https://apo-opa.co/4jZ2PiF
Caption: Her Regal Majesty Olori Temitope Enitan-Ogunwusi, the Queen (Olori) of the Yoruba kingdom of Ife in Nigeria & Habyba Thiero, Founder of Orun (2)
Image (13): https://apo-opa.co/4qlGjCP
Caption: Her Regal Majesty Olori Temitope Enitan-Ogunwusi, the Queen (Olori) of the Yoruba kingdom of Ife in Nigeria & Habyba Thiero, Founder of Orun (3)
Image (14): https://apo-opa.co/459PFJi
Caption: Her Regal Majesty Olori Temitope Enitan-Ogunwusi, the Queen (Olori) of the Yoruba kingdom of Ife in Nigeria
Image (15): https://apo-opa.co/45bwO0w
Hashtag: #HeirsOfGreatness #HeirsOfGreatnessDay #BuildToOutlastTime #ORUN
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About ORUN:
Backed by African Currency Network (ACN) and a member of the Kigali International Financial Centre, ORUN is a Pan-African organization dedicated to structuring cultural and creative industries (CCI) as levers for sustainable development, cultural sovereignty, and soft power for the African continent.
As a true strategic tool serving African economies, ORUN is engaged in transforming territories by showcasing the continent’s talent and know-how. At the crossroads of creation, design, craftsmanship, and transmission, ORUN converts African professions, stories, and talents into sustainable cultural, economic, and symbolic assets capable of generating local value while engaging with strategic partners and international platforms.
