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Smirnoff unveiled its bold new flavour, Spicy Tamarind, in electrifying style at the Unleash Your Edge Fiesta in Machakos. A high-energy showcase for the flavour’s sweet-sour tang and hint of heat.
With its daring twist of heat and tang, the flavour embodies the brand’s promise of bold self-expression and unforgettable experiences.
Spicy Tamarind blends sweet, sour, and spicy notes with subtle lime and chilli undertones. The look matches the taste, with a vivid, party-ready bottle designed to stand out.First loved in tamarind-candy culture and nightlife scenes, the profile has built momentum across markets.
To mark the launch, Smirnoff delivered a night that raised the bar on entertainment. Explosive sets from DJ Rattihy, KJ the DJ, DJ Buck, and DJ Daqchild kept the dance floor alive, while MC Ndama and MC Claudia Naisabwa kept fans charged throughout the night.
Femi One lit up the stage with her fire performance, followed by a surprise act from Breeder Lw, before the grand finale – Khaligraph Jones, who had the crowd chanting every word.
Davis Changalwa, Senior Brand Manager: Smirnoff, said,“The launch of Spicy Tamarind is a statement of our promise to bring bigger, bolder experiences to our consumers.Machakos showed up, and seeing thousands celebrate this innovation with us was the greatest reward.
This is what Smirnoff stands for: flavour, self-expression, and unforgettable nights.”
With Smirnoff live in Kenya, the Fiesta stood as a celebration of inclusivity, creativity, and accessibility. From bold dance circles to edgy fashion, fans expressed themselves freely in a space designed to spark genuine connections. Smirnoff also reinforced its commitment to responsible drinking, ensuring a safe and enjoyable environment for all.
The Machakos Fiesta set the pace for what’s next. With Spicy Tamarind leading the way, Smirnoff will continue to push the boundaries of flavour and entertainment across Kenya.
This event was part of Smirnoff’s We Do We campaign, a global initiative that celebrates the magic of unity.By bringing diverse people, flavours, and experiences together, the campaign highlights that extraordinary things happen when we do.
