Aiden Kiprop 
SBM Bank Kenya and Serena Hotels have partnered to offer exclusive lifestyle and travel benefits to SBM cardholders, aiming to boost Kenya’s tourism and hospitality sector.
This collaboration provides discounted access to Serena Hotels’ diverse experiences, from fine dining and luxurious stays to revitalizing spa treatments, specifically targeting adventurous local travelers.
SBM cardholders can now enjoy significant discounts across Serena properties in Kenya, including 20 percent off all dining experiences, such as themed events.
Additionally, they will receive 15 percent off accommodation at Serena Hotels, Resorts, Lodges, and Camps, and a 10 percent discount on spa treatments at Maisha Spa and Health Club outlets.
Leading the Rollout
As part of the launch of the partnership, Nairobi Serena Hotel will be the flagship property for cardholders to start enjoying these convenient and affordable perks.
From a gourmet meal at Café Maghreb to a weekend escape or a revitalizing spa session, the hotel said it will reflect the lifestyle-focused value this collaboration is seeking to deliver.
Banking & Lifestyle
Beth Thuo, SBM Bank Director of Consumer Banking, noted that the partnership addresses what modern Kenyan consumers are increasingly looking for value that blends finance with experience.
“The financial landscape in Kenya is evolving as consumers increasingly seek integrated experiences that add substantial value to both their lifestyles and financial management,” said Thuo.
Thuo further said that by joining forces with Serena Hotels, they are empowering their customers to explore, unwind and enjoy Kenya’s world-renowned hospitality with greater convenience and affordability.
Local Travel
Maureen Okore, Serena Hotels Regional Marketing Director lauded the collaboration with SBM Bank as a milestone in boosting the varied local tourism experiences.
“This collaboration opens a new chapter for both Serena Hotels and SBM Bank as we bring together financial excellence and the richness of African hospitality,” Okore said.
Okore said by making these experiences more accessible, they are not only strengthening their connection with local travellers but also supporting the continued growth of Kenya’s tourism narrative.
The partnership responds to rising demand by Kenyan consumers for lifestyle-driven banking where payment tools not only process transactions but also unlock curated experiences.
SBM bank indicated that it reflects its customer-first strategy while aligning with Serena’s mission to promote local tourism through accessible, high-quality, and culturally grounded hospitality.
SBM Bank Kenya is a leading and trusted financial institution with an international footprint, recognised as a top bank in Kenya.
It is headquartered in Mauritius and positioned to offer an unprecedented banking experience in Kenya to retail, SME and corporate clients.
