Editorial Desk 
KAM in partnership with the Confederation of Danish Industry and Ministry of Investments, Trade and industry launched the Eco-labelling Guidelines for Kenya’s Manufacturing Sector – a significant step toward sustainable production and responsible consumerism.
Kenya’s industries face growing pressure to comply with sustainability standards for both domestic and export markets.
Speaking during the launch, KAM Chief Executive Tobias Alando, MML, Bsc. emphasized that today’s consumers are no longer passive; they are actively engaged with products by reading labels, researching company values, and rewarding brands that match their environmental ethos.
“We are witnessing the emergence of the eco-consumer, one who prefers products made with care for the environment, minimal waste, and recyclable packaging. Eco labelling is how we meet them halfway and how we invite them into a deeper relationship with our brands.” He added.
Klaus Lehn Christensen, Regional Director DI East Africa added that the report accompanying the guidelines presents a valuable opportunity for manufacturers to align with international standards, thereby enhancing brand equity and reputation, while gaining a competitive edge in both local and export markets.
Sustainability is no longer a passing trend; it has firmly taken root across sectors – even at the grassroots level.
Mr Wahome Kinguru, Director of Industries at the Ministry of Investments, Trade and Industry, (MITI) noted, “Farmers markets are a prime example, where producers sell organic goods cultivated through sustainable methods, reflecting the growing consumer demand for environmentally responsible products.”
He further emphasized that the introduction of these eco-labelling guidelines is a critical step in supporting Kenya’s transition toward sustainability, ensuring that Kenyan products meet global benchmarks and contribute to the country’s commitment to a green and inclusive economy.
