Generali Hong Kong Supports 500+ Underprivileged Families Through Nature-Based Learning Experiences

100% Volunteer Participation Demonstrates Corporate Commitment

HONG KONG SAR – Media OutReach Newswire – 30 December 2024 – Generali Hong Kong continues to make meaningful impact in the community by supporting more than 500 underprivileged families and young children through The Human Safety Net, a global initiative powered by the Generali Group. Recently, Generali Hong Kong organized a Family Hiking Day for families living in Sham Shui Po, one of Hong Kong’s most underprivileged districts. The event aimed to provide these families with a much-needed opportunity to connect with nature and take a break from their daily challenges, fostering precious family bonds through nature-based learning and play.

*Ms. Ady Law, Chief Distribution and Marketing Officer of Generali Hong Kong, kicked off the Family Hiking Day alongside The Human Safety Net core team members, ambassadors, and volunteers.*

Volunteers organized interactive games and activities during the event, providing children with opportunities to explore nature in ways that stimulate sensory and cognitive growth while fostering environmental awareness and creativity. The Family Hiking Day was part of the “Nature Exploration Program”, a series of nature-themed workshops and activities designed to empower families through immersive experiences. Other activities in the program included eco-printing workshops, guided tours of the Tuen Mun Reptile House, and interactive sessions with small animals, offering families a blend of education and entertainment.

The “Nature Experience Program” is one of many initiatives under The Human Safety Net in Hong Kong. This year, through the Global Challenge fundraising event, Generali Hong Kong successfully mobilized nearly 500 employees, agents, business partners, customers, and members of the public. The program is delivered in collaboration with the NGO OneSky, enabling impactful support for vulnerable families.

Generali Hong Kong has been committed to supporting underprivileged families and young children, with every colleague contributing in different ways, which has led to a 100% volunteer participation rate, including staff and agents. Looking ahead, The Human Safety Net will continue to expand its reach to more districts across Hong Kong, helping even more families in need.

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Generali Hong Kong

In 1981, Assicurazioni Generali S.p.A. was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group’s global expertise, we develop unique and innovative life insurance, general insurance, specialty insurance, and employee benefits solutions to meet the needs of our customers.

Generali Group

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.