Paul Arithi 
Dr.Peter Ndegwa,CEO,Safaricom Plc and Dr.James Mwangi,Grp CEO,Equity Plc
Equity Bank Limited and Safaricom PLC have once again cemented their positions as Kenya’s most valuable brands, claiming the number one and two respectively, in the latest 2025 Brand Finance rankings.
Equity Bank was the top bank with a brand value of Sh 61.3 billion, a rise of 8 percent compared to the previous year, driven by high net interest income, growing customers, and a strong Brand Strength Index (BSI).
Safaricom placed second in brand value at Sh 58.3 billion, posting just 0.5 percent growth as the company continues to invest in Kenya’s digital economic transformation agenda.
Kenya Commercial Bank (KCB) took third spot with a 9 percent increase in brand value to Sh 54.8 billion, while Safaricom’s mobile financial services platform M-Pesa took fourth spot at Sh 30.8 billion.
In the fifth position was Cooperative Bank of Kenya, followed by NCBA Group, Kenya Power, and East African Breweries Limited’s flagship brand, Tusker.
Tusker registered the fastest growth, with a 67 percent growth in brand value to Sh 9.6 billion.
It also ranked as the country’s strongest brand with a BSI score of 97.1 out of 100.
I&M Bank and Kenya Airways also made it to the top ten, their brand values increasing by 38 percent and 8.5 percent respectively.
Post-pandemic rebound and accelerated digital adoption are largely to credit for the surge.
Even though it was the most valuable brand, Equity Bank was fourth in brand strength.
Safaricom was fifth, with Britam and KCB being second and third, respectively.
