Paul Arithi 
Equity Life Assurance (Kenya) Limited (ELAK) has been recognized for excellence in the insurance sector after winning three accolades at the 24th edition of the Association of Kenya Insurers (AKI) Awards 2025.
Equity Life Assurance was named winner in two categories: the Best Loss Ratio Award and Group Life Insurance Innovation under the Group Life Best Practice category.
Equity Life Assurance also emerged as 1st Runner-Up for Group Life Insurance Company of the Year.
The Best Loss Ratio Award honors life insurance companies with the best average loss ratio by effectively managing risk and generating profits from underwriting claims.
ELAK earned this recognition by maintaining disciplined risk management and operational efficiency Under market innovations, ELAK was recognized for launching new products that increased Group Life premium income and for building new distribution channels and partnerships, especially with banks and SACCOs, which expanded reach and generated additional premiums.
As 1st Runner-Up in the Group Life Insurance Company of the Year category, ELAK was recognized for prudent pricing and risk selection, product innovation, full premium payment with adherence to AKI’s minimum rates and standard quotation forms, timely registry and data submissions, and steady portfolio growth.
These recognitions reinforce our commitment to delivering sustainable, market-relevant Group Life solutions to underserved customers,advancing Equity Group’s vision of transforming lives.
