Aiden k 
Co-operative Bank of Kenya on Tuesday announced the launch of their new executive plus lounge, located at Westlands Square.
The new branch seeks to provide personalised banking services, wealth planning and strategic support and a fully equipped executive boardroom, allowing executive banking customers to host business meetings.
Speaking during the bank’s Executive Banking Captains Club Networking Forum, Co-operative Bank Head of Retail Banking, Lena Yego, said that over time, their executive banking journey has grown.
“We started with basic services focused mainly on transactions, but we’ve listened to feedback from our customers, watched the market evolve, and taken bold steps to transform this experience into something much deeper – more than just banking.”
The bank has also opened a specialized youth banking proposition under their executive banking arm, which is designed to nurture the next generation of business leaders and professionals.
This will be targeted at young individuals who are already making their mark in the business world, to provide them with a unique opportunity to learn from seasoned leaders, while also fostering valuable mentorship and networking connections that will shape their journey.
“The youth are a key driver of economic growth in our nation, and we have seen a need to integrate them more deliberately across key propositions from the bank,” Mrs. Yego said.
“That is why we have created an avenue for them to gain access to the exclusive benefits and networks that the bank provides, to energise them in their wealth management journeys.”
The upward trajectory of Kenya’s affluent market is evident, with the 2024 Africa Wealth Report recording more than 7,200 high-net-worth individuals (HNWIs), 30,000 mortgage loans, and 372,000 monthly earners above KES 100,000.
Statista Market Insights projects the market’s Assets Under Management (AUM) will reach US $8.26 billion (KES 1.06 trillion) in 2025, climbing to an estimated US $8.79 billion (KES 1.13 trillion) by 2029.
The data underscores the growing sophistication of Kenya’s financial landscape and signals a shift toward more structured wealth management solutions.
Customers enrolled in the bank’s executive banking programme will enjoy exclusive benefits, including automatic membership to the Captains Club Network; access to curated business networking events with industry leaders; unsecured personal loans of up to KES 10 million; integrated wealth and investment advisory services; Visa Platinum debit and credit cards with travel and lifestyle perks; and complimentary family banking services for spouses and children.
The bank will replicate the executive plus lounge at 10 more branches across the country, including in Nyali, Eldoret (Rupa Mall), Nakuru, Kisumu, Gigiri, and Karen, amongst others.
