Hang Lung Rolls Out 65th Anniversary Nationwide Promotions

To honor its vibrant history, the “Throwback Causeway Days” installation, opening at Fashion Walk on September 18, invites visitors to explore the district’s development over the past decades. The installation highlights the transformation of the Victoria Park-side lifestyle and illustrates the Company’s pivotal role in shaping Causeway Bay’s retail landscape, featuring Fashion Walk and Hang Lung Centre, all guided by its ethos of “We Do It Well.”

From September 1 to 30, the Company’s eight malls in Hong Kong will organize the Hang Lung’s 65^th Anniversary Celebration: Hang Lung Malls Grand Lucky Draw, during which members of hello Hang Lung Malls Reward Program can earn one lucky draw chance for any single electronic purchase of HK$300 or more, with a limit of three chances per day. A total of 6,500 prizes will be awarded.

Mr. Mikael Jaeraas, Senior Director – Retail and Hong Kong Business Operation, said, “In Hong Kong, we are proud to celebrate our 65-year journey by reflecting on our rich history while also looking ahead toward the future. The ‘Throwback Causeway Days’ campaign is a heartfelt nod to our shared memories and deep roots within the community fabric, inviting everyone to reconnect with a piece of our collective history. At the same time, the Grand Lucky Draw is our way of showing direct, tangible appreciation to our loyal customers with thousands of exciting prizes. It is this blend of authentic connection and rewarding experiences that we believe truly defines our relationship with the city.”

Mainland China Unveils 65^th Consumer Promotions and Signature Events Across Eight Cities

The anniversary celebrations will extend across 10 premier malls in eight cities across mainland China at an unprecedented scale. Starting in September, a series of major consumer promotions will offer high-value incentives. Members of HOUSE 66, our customer relationship management (CRM) program, can earn extra points based on designated spending amounts and enjoy special privileges and incentives. Customers will have the opportunity to enter lucky draws for a chance to win incredible prizes. In addition to the 65^th anniversary promotions, signature events will be launched at Center 66 in Wuxi, Olympia 66 in Dalian, and Heartland 66 in Wuhan to commemorate the anniversary and amplify excitement for consumers. The celebratory spirit will also extend to Hang Lung’s office portfolio, engaging tenants with interactive activities and exclusive anniversary gifts.

Mr. Derek Pang, Senior Director – Mainland Business Operation, said, “Across mainland China, we are capturing the incredible energy of the market with a celebration of unprecedented scale. Our 65 unique promotions and events are designed to be spectacles of joy and engagement, creating immersive retail, tapping into the cultural zeitgeist, and offering experiences that our digitally-savvy customers are excited to share. By doing this, we truly live up to our promise of being the ‘Pulse of the City.'”

Annual Nationwide Volunteer Day Reinforces Community Commitment

Leveraging the 65^th anniversary celebrations, Hang Lung’s annual Nationwide Volunteer Day in September will collaborate with local governments, non-governmental organizations (NGOs), and tenants to engage up to 1,400 volunteers in Hong Kong and nine cities across mainland China. The initiative will focus on activities that highlight each city’s history and promote the inheritance of intangible cultural heritage. NGO partners of Hang Lung in their respective cities will assist in identifying beneficiaries through their community networks. The company-wide effort is expected to deliver over 7,600 service hours and benefit more than 7,300 community members, thereby strengthening the connections between Hang Lung and the cities in which it operates.

Appendix: Schedule of Key Anniversary Campaigns and Events

Promotional Campaigns in Hong Kong:

Promotional Campaigns in mainland China: