LOCUS-T and My Starfish Foundation Launch Illustrated Cancer Book to Make Cancer Information More Accessible
Media OutReach Newswire 
The book launch and the United for Good Network (UGN) – Cancer Group Memorandum of Understanding (MoU) signing ceremony were both key highlights of the event held at KHIND Event Hall, Bukit Jelutong, Shah Alam, bringing together cancer-related non-governmental organisations (NGOs), healthcare professionals and community partners to strengthen cancer awareness and support in Malaysia.
Developed as a joint corporate social responsibility (CSR) initiative between LOCUS-T and My Starfish Foundation, the publication seeks to address a common challenge in cancer education: making complex medical information understandable, particularly for individuals who may find conventional, text-heavy health resources difficult to navigate.
Written and illustrated by Malaysian author Lee Yun Yann, the book uses illustrations and straightforward explanations to help readers better understand cancer, explore available options, identify relevant support and navigate the uncertainties that may follow a diagnosis.
The book is available in a bilingual Chinese-English edition and a Bahasa Malaysia edition, extending its accessibility to different segments of the Malaysian community. Readers can also download a free digital copy of the book through My Starfish Foundation’s official website, making cancer-related information more accessible to the public.
The publication also benefited from contributions by Dr. Lim Kue Peng of Cancer Research Malaysia and Carol Ng Ji Yin, founder of the BELove Cancer Society, whose expertise helped strengthen its content.
For LOCUS-T, the collaboration represents an extension of its long-standing relationship with My Starfish Foundation and its commitment to contributing beyond the digital marketing industry.
According to Deric Wong, Managing Director of LOCUS-T, the initiative reflects the agency’s belief in the power of communication to connect people and make difficult subjects more approachable.
“Sometimes, a different way of presenting it can make people stop, look and perhaps be a little more open to the conversation,” said Wong during the launch.
Wong also highlighted LOCUS-T’s long-standing involvement with My Starfish Foundation, including its previous support for the Bald & Beautiful initiative, which saw LOCUS-T employees shaving their heads in solidarity with the cause. He described the relationship as one built on genuine personal connections rather than simply corporate sponsorship.
As an agency specialising in helping businesses communicate, tell their stories and connect with audiences, LOCUS-T sees the publication as an opportunity to apply the same belief in meaningful communication to a cause that affects individuals and families across Malaysia.
Speaking at the event, Cheng Ping Keat, Chairman of My Starfish Foundation, emphasised the importance of making cancer information more approachable while strengthening support for those affected by the disease.
“Pictures can open a conversation when words feel difficult. They can make an unfamiliar subject more approachable, and help us see the person behind the illness,” he said.
The book launch was officiated by Dr. Nur Aslina binti Bahakodin, Director of the National Cancer Institute, Ministry of Health Malaysia, who highlighted the importance of accurate, clear and accessible health information in helping patients and families understand their circumstances and make informed decisions with guidance from healthcare professionals.
The voluntary collaborative network aims to bring together cancer-related NGOs to strengthen organisational capabilities, encourage knowledge and resource sharing, improve coordination and create greater collective impact for patients, survivors and caregivers.
Representatives of participating cancer-related organisations signed the MoU, with Dr. Nur Aslina binti Bahakodin witnessing the signing, signifying a shared commitment to stronger collaboration within Malaysia’s cancer support ecosystem.
The event also featured a sharing session titled “Early Detection and the Role of Communities” by Dato’ Dr. Saunthari Somasundaram, President of the National Cancer Society Malaysia (NCSM).
Her session highlighted the importance of community participation in cancer awareness and early detection, particularly in addressing barriers to screening, ensuring timely follow-up and connecting individuals with appropriate care and support.
For LOCUS-T, the initiative reinforces the importance of partnerships that create meaningful impact beyond business outcomes.
Established in 2000, LOCUS-T has spent more than 26 years helping Malaysian businesses strengthen their digital presence through strategic communication, technology and innovation. Its involvement in the Cancer Illustration Book reflects the agency’s continued commitment to supporting initiatives that benefit the wider community.
Through its collaboration with My Starfish Foundation, LOCUS-T hopes the book will serve not only as an accessible source of cancer-related information but also as a starting point for more open conversations among patients, families and communities.
Wong also expressed hope that the launch would encourage more conversations about cancer, emphasising that meaningful impact can begin with something as simple as getting people to talk.Hashtag: #ThisIsLOCUST #ThriveTogether #MyStarfishFoundation
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