PETRONAS Lubricants International and UM Motorcycles Announce Strategic Global Partnership to Power the Future of Riding
Media OutReach Newswire 
Under the agreement, PLI will supply a range of PETRONAS Sprinta motorcycle lubricants to UM Motorcycles’ extensive global network of distributors and aftersales dealers in selected markets across Asia Pacific, Europe, Africa and Latin America. The initial phase of the collaboration will focus on introducing selected products from the PETRONAS Sprinta range, engineered with UltraFlex™ technology to deliver enhanced performance and protection while ensuring engine reliability and longevity, is designed to deliver instant response and protection across the bike’s engine, clutch and gears, all at once helping motorcycles perform responsively from cold starts and stop-start traffic through to demanding open-road riding so the riders can focus on what matters most: finding their own way and enjoying every journey.
Through a broad international distribution footprint, UM Motorcycles provides PLI with a strong platform for collaboration and future growth opportunities, while the UM Motorcycles’ participating distributors and dealer networks benefit from PLI’s recognised reputation in performance lubricants to raise the quality of customer engagement across multiple touchpoints. Along with bringing advanced lubricant expertise to drive greater customer value and aftersales reliability, PLI will also support dealer development initiatives, technical training programmes and coordinated marketing activities.
The range of PETRONAS Sprinta lubricants will be made available at UM Motorcycle distributors and dealer networks on a progressive basis, with the first batch of products set to reach shelves in October 2026, starting in Asia, followed by launches across EMEA and the Americas.
Hashtag: #PLI
The issuer is solely responsible for the content of this announcement.
About PETRONAS Lubricants International (PLI)
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s dynamic global energy group. Established in 2008, PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. Headquartered in Kuala Lumpur, PLI also has offices around the world including Turin, Belo Horizonte, Beijing, and Chicago. PLI is the technical resource behind PETRONAS’ partnership with the Mercedes-AMG PETRONAS Formula One Team, responsible for the design, development and delivery of the Fluid Technology Solutions™, which includes customised lubricants, fuels and transmission fluids to power the Silver Arrows.
We are a progressive energy and solutions partner, enriching lives for a sustainable future. Our commitment remains to conduct and grow our business in ways that contribute positively to society and the environment.
PLI is driving an aggressive business growth agenda as one of the leading global lubricants companies at the forefront of the industry, providing custom-made solutions for every need. For more information, please visit
www.pli-petronas.com.
About UM Motorcycles
UM® Motorcycles is an American motorcycle brand headquartered in Miami, Florida, founded in 1999. With more than 25 years of experience and a presence in over 40 countries, UM Motorcycles offers a diverse range of motorcycles and scooters across segments including cruisers, sport, dual-purpose, adventure and urban mobility. The brand combines design, innovation and authenticity to create motorcycles that deliver distinctive riding experiences for customers around the world. UM Motorcycles operates through a global distribution network of more than 2,000 dealers across four continents.
Views: 4
